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The 2017 edition of the Abryanz Style and Fashion Awards (ASFAs) will focus on supporting fashion entrepreneurs and bringing to light the entrepreneurial and business aspect of the fashion industry. Brian Ahumuza, the founder of the awards revealed this during the launch of the 5th edition held at Kampala Serena hotel last week. This year’s theme is “The Fashion Takeover” with the aim of shining a global spotlight on the African Fashion industry, highlighting creativity, achievement and excellence. Many aspects have been added to this year’s edition scheduled for 8th December at Serena; a business workshop that will be held in November empowering the youths with skills and knowledge of how to turn their passion into meaningful businesses and profit making ventures. Secondly, renowned South African designer David Tlale will produce the event alongside Fenon Events and Front of House Production from Kenya. Tlale’s showcase was one of the highlights of last year’s edition. He also walked away with the accolade for the Male Continental Style & Fashion Influencer Category.

In addition, two categories, Fashion Entrepreneur of the year Uganda and Fashion Entrepreneur Africa have been added and the awards will go to individuals who have shown outstanding commercial success of their businesses or personal brands.

“We are so glad and excited that an idea that started five years ago has grown in bounds and we are now able to celebrate our African stylist and designers breaking barriers in the fashion industry,” said Ahumuza who is also the brand ambassador for Ciroc which is sponsoring the event with over Shs 200 million. Other partners include Bell Lager, Kampala City Council Authority and NTV Uganda.

The awards were started in 2013 to recognize excellence in fashion and they expanded their reach in 2016 with continental recognitions of players from different parts of Africa. The event has since become one of the most anticipated on the social calendar.

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Below are some photos from the launch:

Meet Samson Baranga aka BigSam. He is a passionate photographer, writer, blogger, biker and his passion for fashion knows no boundaries. He is also a fashion columnist in The Observer newspaper.