Last year, it was called the Fashion Xplosion Men Awards. It returns this year but refreshed and renamed. The Abryanz Style and Fashion Awards take place this evening at the MTN Arena Lugogo. The brain behind it, Ahumuza Brian promises the biggest fashion and style event on the social scene. Ahumuza is a fashion collector, proprietor of Abryanz Collection and has made a name for styling Ugandan male celebrities and now has his biggest store at Garden City. Speaking to Fashion Police256 about the awards he said, “Our primary goal is to see the industry grow and we are making headway. The awards bring together fashion designers, collectors, models, photographers and writers in different categories and there is no prize money attached to them.
This year’s theme is Dress For Success. The idea is to make the people appreciate the industry and understand that fashion is more than just swagg but they need to dress the way they want to be addressed. “The way you dress can determine your success,” he says.
The number of categories has since grown. So has the voting system. The categories have increased from 12 to 22. There are two voting systems where the SMS platform run by SMS One is contributing 60% while online is 40%. The online voting system is one person, one vote that makes it even more transparent.
The accolades for best dressed TV Personality (male and female), Upcoming Model (male and female) and Fashion designer (male and female) are some of the most competitive.
There will also be an award for the best-dressed female and male guest. So put your best for forward. Fenon Records will be in charge of the production.
As expected the main action will be on the runway. Distal from DRC and Tchatcho from Cameroon will showcase their deigns along Ugandan fashion designers like Martha Jabo, Anita Beryl and last year’s winner in the designers’ category-Ras Kasozi. There will also be performances from Desire Luzinda, Atlas, Radio and Weasel among others. Tickets cost Shs 35,000 for Silver, Shs 1.5m for gold and Shs 3 million for the Platinum tickets.