Lately, the streets of Kampala have been littered with ladies rocking crochet in different styles. Truthfully speaking, it’s very fashionable and totally a must have in your closet. This week, we profile Mutaawe Shyler behind the Shyler Crochet brand. It’s been a year in business but she has worked with some of Kampala’s top fashionistas likes Choreographer Vee Viccy.
Shyler, a simple girl, who loves fashion is a self-driven and self taught designer. She draws her inspiration for her designs from Instagram and Pinterest. Upon completing university in 2016, she started up Shyler Crochets and has never looked back. All she needed was a budget of about fifty thousand Uganda currency to get started. With this, she was able to buy yarn and a hook which were her requirements.
She says her turning point was the day she believed in herself and was ready to push forward no matter what. Like any other business, she faces lots of challenges. Exploitative consumers being one of them. “They want quality products but at a low price,” she says. Lack of manpower being another; considering the fact that it’s a one-man business as of now. She also highlighted the high shipping costs when making deliveries to other countries. Despite all this, Shyler is determined to grow her brand. She plans on focusing on the foreign market, fusing crochet with knitting as well as fabric to make unique products and featuring on fashion shows worldwide in the future.
Shyler owes her success to social media, which she uses to market her brand. She also has giveaways for festivals and events such as Blankets And Wine. The use of word of mouth too has been of help as clients recommend her to friends. Her products prices range between Shs 10,000 and Shs 250,000 depending on your order. For those hoping to join the crochet frenzy, you can contact her on Instagram @shylercrochets, call 0758602366 or Whatsapp 0741339681.