This year, Miss Kampala Beauty Pageant rebranded to Miss Kampala Royale Contest at this year’s contest launch in April. As you read this, the finalists are already in boot camp preparing for the grand finale scheduled for September 11, at Kampala Serena hotel.
Speaking to fashion256.com, the pageant’s director, Josephine Nakafeero, said the rebranding was aimed at giving the contest and eventual winner a royal touch.
“After carrying out research, we realised Ugandan women, specifically in Kampala, are not just beautiful, but are also royal in outlook. We therefore decided to rebrand from Miss Kampala Beauty Pageant to Miss Kampala Royale Contest.”
She added that the pageant is a platform for generating more employment and engaging the girl child.
“It will not only identify beauty, but also provide a platform for the fashion and modeling industry, generate employment and create a multiplier effect, taking the underprivileged along with it, and providing an all inclusive growth,” she said.
The 22 contestants are drawn from all the divisions of Kampala; Kawempe, Rubaga, Makindye, Nakawa and Central. The eventual winner stands the chance of being appointed brand ambassador for different companies operating in Kampala. Also, talks are underway for making the pageant winner an ambassador of Uganda’s capital city.
Tickets will go on sale very soon.