The fashion scene has been on a steady upward spiral for the past couple of years and 2017 has not been any different. Brands have affirmed their positions on the market, more Ugandans have embraced wearing outfits by Ugandan designs and also a couple of entrepreneurial ideas have come out to try and push the industry to the next level.
Beryl was the queen of showcasing Uganda’s fashion to the outside world. She had shows in Barcelona (Africa Fashion Week) and Malaysia plus one in Mombasa. She was also scheduled to showcase at Baltimore Fashion Week and Swahili Fashion week but she could not make it. She finished the year with the accolade for best fashion designer at the Pearl of Africa Fashion Awards at Freedom City.
Following closely on the list of international showcases is Kaijuka Abbas of Kai’s Divo Collection whose designs were showcased Men’s Fashion Week Nigeria and Mtindo Afrika fashion show in Nairobi, Kenya on the same day. He closed the year with appearances at Swahili Fashion Week in Tanzania and Pearl of Africa Fashion Awards at Freedom City. This was done alongside his numerous styling jobs. He has his eyes on bigger runways next year. Also representing Uganda internationals was Eguana Kampala at LA Okore fashion show in Fort Washington, Philadelphia, and Claire Kigozi at Baltimore Fashion Week. The fact is more Ugandan designers showcased world over but it gets hard to keep track when they do not share the information.
Ras Kasozi was crowned Fashion Designer of the year at the Abryanz Style and Fashion Awards (ASFAs) for his role in mentoring upcoming fashion designers through the Skilled Expressive Entrepreneurial Designers (SEED) Show and partnerships with Bayimba Foundation to create a fashion platform at their annual Bayimba International Festival. He has also been at the forefront of promoting Ugandan fashion through the Embrace Home Fashion. His gown also made it to BET red carpet courtesy of Sheila Gashumba.
The name on everyone’s lips at the red carpet was Fatumah Asha. From The Uganda Music Awards, weddings and family events to the ASFAs many women wore her designs. Also worth mentioning is Glitz By Nalu who made big strides following the brand’s launch and we are looking forward to what they have to offer in 2018.
2018 could the year that Ugandan fashion becomes big business with more fashionistas daring to step out in outfits made by our own. Will someone launch the save Ugandan Fashion campaign?